Busted! 6 Myths About Third-Party Cookies
Before you panic about less third-party cookies, let’s debunk five common myths about 3PC deprecation.
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Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
Use this guide to brush up on the basics of third-party cookies and learn how these recent changes could affect your digital advertising strategy.
We’re not talking about the ones with chocolate chips. Learn how web browsers use cookies to gather consumer information.
Read MoreFind out how other platforms have fully deprecated third-party cookies and legislation has evolved to protect data privacy.
Read MoreIn a world with fewer cookies, what will happen to your retargeting campaigns? Learn how your digital strategy could change.
Read MoreIs your ad provider prepared for a privacy-forward advertising ecosystem? Here are 10 questions you should be asking.
Read MoreDownload our guide to learn future-proofed strategies for targeted advertising and marketing personalization.
Get the GuideBefore you panic about less third-party cookies, let’s debunk five common myths about 3PC deprecation.
Download PDF
Big changes are coming fast for digital advertisers. Learn more about everything you need to know about first-party cookies vs. third-party cookies.
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Third-party cookies collect user data and are created and stored in a user’s web browser to observe their browsing behavior across websites. Learn more.
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You may be wondering how less third-party cookies will affect your business in the coming years. Find out here.
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With all the changes facing web cookies in recent years and in years to come it's more important than ever to fully understand them and how they work.
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With Google's announcement to change 3PCs to opt-in/out-out, the world of advertising as we know it will likely look different. How will this affect you?
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AdRoll is a market testing grantee for Google’s Privacy Sandbox initiative, which means we’re working hand-in-hand to build a future of secure, personalized advertising experiences.
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