The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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iGaming brands face regulatory hurdles and intense competition that requires substantial investment in reaching potential players. Since the industry is thriving, companies have to work harder than ever to differentiate themselves and create ads that resonate with their audiences.
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A robust programmatic advertising strategy is a carefully curated set of efficient processes and actions that your business will use to maximize the benefits of programmatic ads. Let’s explore the five key elements every programmatic advertising strategy should include.
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By addressing all stages of the funnel, you can reach your customers wherever they are and be available for them when they finally make a purchasing decision. Let’s go over each funnel stage and the marketing strategies that support them with some examples.
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Enhance your marketing strategy with personalization at its core. We've partnered with Klaviyo to bring you an integration that helps you elevate engagement and conversions through consistent, personalized marketing experiences.
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Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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The year is finally coming to a close. The busiest shopping season is only just beginning. Here’s 6 tips to convert holiday shoppers.
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Conversion Rate Optimization is the process of increasing the number of leads generated from a website. Learn more about CRO strategies, best practices, and tips.
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Here are different tips and tricks on how to increase your conversion rate.
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