![The Different Types of Multi-Touch Attribution Modeling [INFOGRAPHIC]](/assets/img/related-thumbs/multi-touch-attribution-modeling.png?auto=webp&format=png&fit=crop&width=370&height=195)
Better data, better decisions, better results
AdRoll gives you one view of audience activity across channels and devices, so you get the whole story — and better ROI.
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Break down the barriers to smarter marketing
If you can see it, you can improve it. AdRoll’s marketing analytics deliver unified insights into each customer's journey across touchpoints.
Connect activity across channels
See what turns browsers into repeat buyers. AdRoll reveals top conversion paths across Google search, display, and social media campaigns, so you can quickly adjust spend.
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Integrate with your existing systems
We make it easy to see AdRoll data within the platforms you already use, such as Segment, HubSpot, Klaviyo, MailChimp, and Google Ads.
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Last-click stats and single-channel views paint a partial picture. Revenue attribution shows the complete story."
73% of shoppers use multiple channels on their journey to purchase
Get started quickly,
with a marketing recipe
AdRoll makes it easy to combine the platform features you need to solve the toughest marketing problems, so you can focus on growth.
Reunite customers and carts
88% of people abandon online shopping carts. Get visitors back by combining the power of display ads and emails.
Make your brand known
Drive new, high-quality traffic by showing up on the right people’s radar, using sophisticated targeting and AdRoll AI.
Bring back bounces
Dynamic ad creative and segmented audiences, distributed across the web, social media, and email, turns bounces into buyers.
Easily integrate your current ecosystem
It only takes three clicks. Sync the tools and apps you already use with the AdRoll ecommerce marketing platform to unlock more customer insights all in one place.
Plug your store right into AdRoll
Whether Shopify, WooCommerce, BigCommerce, or PrestaShop, AdRoll connects to analyze shopper behavior, recommend popular products, and holistically track revenue growth.
Explore AdRoll for ecommerce
Connect all your marketing tools
AdRoll supports popular ecommerce add-ons, email marketing and marketing automation platforms, customer data platforms (CDP), CRMs, and reporting and tracking tools.
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![Attribution and Measurement: Tracking and Optimizing Digital Performance [CHECKLIST]](/assets/img/related-thumbs/attribution-and-measurement.png?auto=webp&format=png&fit=crop&width=370&height=195)
“AdRoll makes sure that every element of our online advertising ecosystem feeds into all the other components. Having a complete picture allows us to adjust spends, optimize channels, and refine our campaigns across devices.”
Jason Bertrand, VP of Ecommerce
Cariloha
