How to Determine the Best Facebook Ad Placements for Your Brand
Check out our platform-by-platform look at how to choose the right Facebook ad placements for your brand to get the best results today.
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Facebook ads management & analytics Generate more revenue from your Facebook ad campaigns
AdRoll simplifies paid advertising by streamlining your digital campaigns across Facebook, other popular social media channels, and the web.
One place to create, edit, optimize, and measure across channels
Struggling to consolidate your cross-channel reporting while keeping up with every new Facebook Ads update? With AdRoll you can spend less time managing campaigns in Ads Manager and more time growing your business.
Find and retarget your ideal customers to drive conversions as they browse Facebook
Run multi-channel campaigns to generate more ROI and create brand consistency
Easily view the impact of your campaigns, deduplicate conversions, and compare against other channels
Get more from your ads with less time and effort
Easily connect & import
Connect your Facebook Ads Manager account to the AdRoll social media advertising platform with just a few clicks. Once integrated, we run hourly imports of all your historical campaign data, audiences, and ads (for the last 12 months) to give you a clear and complete look into your current Facebook strategy.
Create & launch multi-channel campaigns
Tired of spending hours building the same campaign in multiple ad managers? Save time and achieve better results with a single, cross-channel campaign. Launch new campaigns that split or allocate your budget across TikTok, Facebook, Instagram, and Pinterest (as well as web ads) directly in AdRoll.
View & measure performance
Dig deep into campaign analytics with AdRoll’s customizable cross-channel marketing dashboard. Instead of manually exporting data from individual platforms, view campaign spend, revenue, CTR, and more KPIs across Facebook, the web, and other social media platforms — from one screen. Plus, get at-a-glance insights into which channels and campaigns are outperforming relative to spend.
Edit & optimize settings
Use performance data to adjust budget, bid strategy, or other settings so you can build on what’s working and change what’s not. Keep campaigns consistent by making edits across multiple channels, all from within the AdRoll dashboard.
Centralize your creative
Upload new creative assets directly to the AdRoll Ad Library and swap them into your imported Facebook campaigns. You’re able to store and access all your assets from a single creative library and easily upload them to other digital marketing channels like display or TikTok.
“One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that allows businesses to quickly set up, manage and monitor their ad campaigns. AdRoll supports a wide range of ad formats, including display ads, social media ads, and email marketing, which makes it a versatile tool for reaching customers across multiple channels.”
FAQ
What is a Facebook ads management tool?
A Facebook ads management tool is a third-party software that allows marketers to create, manage, measure, and optimize Facebook campaigns outside of Facebook’s native Ads Manager.
Why should I use a Facebook ads management tool?
Facebook Ads Manager continues to expand on its depth of features, which makes using the platform effectively and staying up to date with its capabilities difficult for marketers.
Facebook ads tools are designed to make managing Facebook campaigns easier and less time consuming. Platforms like AdRoll assist with audience segmentation, campaign configuration, and reporting so marketers can spend their time on higher-value tasks while still growing revenue.
What features should I look for in a Facebook ads management tool?
To get the most out of your ads and your investment in a Facebook ad management tool, look for a platform that:
- integrates with all of your preferred social media channels, like Facebook, Instagram, Pinterest, and Tiktok, as well as web channels like display, native, and video and your ecommerce platform, such as Shopify or WooCommerce
- offers powerful segmentation and targeting tools based on user data and behavior
- provides robust and customizable reporting
- allows you to pause, edit, and optimize your Facebook campaigns — all from within the platform
- gives you access to digital marketing experts for support and guidance
- is proven and trusted by notable, high-performing brands
Can I manage multiple ad accounts with a Facebook ads management tool?
Savvy Facebook advertising platforms will allow you to connect and manage multiple ad accounts. For example, AdRoll allows advertising agencies to manage all of their clients’ Facebook Ads accounts from one place.