Retargeting and Brand Awareness Ads: FAQs
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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VP of Digital Marketing and Growth
Julie Zhou is the VP of Digital Marketing and Growth at AdRoll. Her team manages paid ads, SEO, lifecycle marketing, emails, partnerships, knowledge base, and the website. When not working, she enjoys deadlifting multiples of her bodyweight and chasing after her kiddos.
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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Spoiler alert: Working remotely is the way of the future workplace. However, for many managers, managing remote teams may be a challenge.
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Learn more about how to use A/B testing in your cross-channel marketing strategy to test user experiences, optimize performance, and drive campaign results.
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While growth marketing’s definition seems straightforward, proper execution is a different story. Here's a list of growth marketing strategies to use.
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Two is better than one! Let's explore why D2C is considered the future of retailand why more and more D2C companies are seeking out brand partnerships.
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Together, output and input metrics are critical to identifying goals, creating strategic plans, and determining priorities. So, what are they?
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For cheaper customer acquisition, D2C brands are beginning to form partnerships to offer exclusive product drops, giveaways, and events.
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What if there was a way to improve your marketing activities to get better results? See how marketers are tapping into growth marketing strategies.
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